First Generation Committee Social Media Manager

Open Opportunity

About

New York Tech strives to recognize, serve, empower, and celebrate our first-generation students when they join our New York Tech community and progress through their academic program. First-generation programs and resources at New York Tech will focus on supporting academic, personal, and professional success throughout your journey toward a college degree. This position will work directly with the First Generation Task Force, whose main goals are to support our first-generation students.


Reports to: 
Associate Director – Office of Student Life 

General Responsibilities: 
Research content related to the First Generation Student Experience and resources that will support this community
Create and post images, information, and videos on the New York Tech First Generation social media account that educates and engages our audience as well as supports Task Force priorities
Implement a regular publishing calendar to manage content and plan specific and timely social/marketing campaigns
Monitor growth and analytics on how content is performing (including but not limited to post interactions, profile visits, likes, views, and shares), sharing strategies to build community and drive social buzz. Respond to tags, direct messages and public comments received on social media platforms, providing detailed information in a courteous manner and passing along issues that arise to the Associate Director

Skills:  
Familiarity with social media platforms such as Instagram, Facebook and Discord
Ability to think creatively in terms of promotional tactics and outreach
Knowledge of New York Tech student resources
Ability to research and synthesize information 
Ability to post images, information, and videos on social media
Excellent written communication skills to respond to messages in a timely manner
Ability to work well independently and within a team

Work Schedule  & Additional Details
4-6 hours per week  
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